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Special Olympics

Curating an action-oriented event on a timely topic

What they wanted

For the first event of their 50th year, Special Olympics Europe Eurasia wanted to hold a meaningful conversation on refugees with intellectual disabilities and the role of inclusive sport as a mechanism to bring them from the margins of society. They wanted attending delegates to leave the event having made tangible commitments to positive action.

What we did

With end-to-end event services that combined compelling content with inspirational speakers, we took the delegates – each of whom had a different level of experience and understanding of the topics – on an inspirational and informative journey that resulted in concrete solutions and commitments to action.

Using our global network, we were able to broaden Special Olympics’ reach with guests that encompassed senior UN officials, NGOs delivering on the ground and international sporting organizations.

Our multi-faceted team successfully delivered on event logistics, production, PR, communications and branding. We scripted and stage managed the entire event and provided an experienced emcee. And our post-event evaluation resulted in a comprehensive feedback document for Special Olympics to continue the conversation.

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What happened

In January 2018, the On the Margins – Refugee Forum took place in Amsterdam featuring 27 international speakers and an audience that was overwhelmingly comprised – 75% — of senior level decision makers (VP, CEO, Chairman, Director).

The event received wide acclaim from attendees who were both moved and motivated, resulting in numerous commitments and new relationships and partnerships for Special Olympics. Our comprehensive event communications plan achieved broad coverage, including The Daily Mail, Huffington Post, AFP and Yahoo Sports.

As part of Special Olympics’ relationship with the International Sports Press Association (AIPS), young reporters who attended the event produced well received short films.

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