Mayor of London

Positioning London as a social integration thought leader

What they wanted

Throughout his election campaign the Mayor of London, Sadiq Khan, underscored the importance of improving social integration, social mobility and community engagement and was clear in his belief that sport had a role to play in making this happen. Following his successful campaign, Khan wanted an insight-led Sport for Social Integration Strategy that would fit within City Hall’s Social Integration framework.

What we did

We developed an approach that combined academic research, practitioner insights and global case studies that offered synergies with London. For each of the three elements, we analyzed our global network to identify: a) the most appropriate academic partners to contribute to the review; b) the best placed practitioners for semi-structured interviews, and; c) projects, programs and organizations from around the world whose work has relevance to London. We produced a comprehensive literature review to identify the most appropriate themes for the practitioner interviews. We were then able to unearth key insights on what was working, what wasn’t, why, how and who was successfully creating impact through sport in urban environments.

Using City Hall’s framework for social integration, social mobility and community engagement, we created a process to that resulted in 18 case studies with the most relevance to London. For each, we established relevance in terms of demographics and strategic alignment, and then identified what London could apply to their own strategy from each case study.

Following a thorough analysis, we created five clear recommendations on how London should use and invest in sport to meet their objectives. We presented all findings to Matthew Ryder QC, Deputy Mayor for Social Integration, Social Mobility and Community Engagement.

What happened

Mayor Khan launched Sport Unites, a program of investment for London. Our strategy is the foundation for the program and we are currently working with City Hall to identify opportunities for London to develop relationships with other cities across the world who are using sport for social integration. These relationships will position London as a thought leader in this space, as well as offering opportunities to share best practice between cities.

Get in touch

Whether you have a new strategy or business offering, are seeking a unique event or access to new networks, we can help.

Contact us