Creating content and processes to support and reward an inclusive Olympic Movement

What they wanted

For the 14th and 15th IOC World Conferences on Sport For All, taking place in Beijing and Lima, respectively, the IOC wanted our expertise and support in developing conference content. They also wanted advice on a grant-making process to fund organizations that were using sports to address the key IOC focus areas for those years.


We worked with the IOC to develop their Sport for All strategy around the three-day World Conferences, supporting on content development, in identifying key experts and speakers as on structural activities such as workshops, site visits and panels.

We also assisted the IOC in commissioning their grants through the IOC World Conference on Sport by identifying and rewarding the best programs using sport for social change.

Finally, thinkBeyond developed self-assessment tools that were used by both Olympic sponsors and International Federations to measure the social impact of their investments in development programs.

Sport for All IOC Lima


The meaningful content ensured that IOC Committee members were exposed to the importance and impact of sport for development tent in Beijing and Lima. Over the course of the project, six programs from six different countries were funded – all of which used sport to address the key pillars of Sport for All. And, a Sport for All measurement kit and tool and was launched in Lima, that could be used by any delegate using sport in communities to effect change.

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