Euroleague Basketball

Designing and delivering a pan European shared value program

What they wanted

Euroleague Basketball wanted to take disparate corporate social responsibility activities and realign all efforts and resources towards one impactful community program that could be rolled out across Europe.

What we did

We developed ‘One Team,’ a program that uses the power of basketball to integrate communities across Europe.  Using extensive knowledge of some of the best sport for social change curriculum in the world, we worked with key partners to develop the One Team methodology – a framework that clubs can use to develop sessions that will help to address some of the most prevalent social issues in their communities.  The clubs also received advice on how to develop relationships with local partners who address these issues so that basketball, and the club’s standing in the community, can be used to help the partners deliver on their objectives.

All 40 clubs from Turkish Airlines EuroLeague and 7 DAYS EuroCup now use One Team in their communities. The flexibility of the program to be tailored to local needs means that a wide variety of groups are benefitting from the program, including migrants and displaced people, those with physical or intellectual disabilities, girls who are facing inequality, young people detained in prison and those trying to recover from a history of substance abuse.



What happened

thinkBeyond is now in its fifth year of support for One Team, having provided advice, tools and resources to support 40 clubs in 14 countries to engage over 14,000 participants. We’ve also expanded the program to include an annual training for clubs where we educate on how to begin or improve delivery of the One Team methodology. These workshops present the only opportunity that exists within the year for clubs to convene to share best practice, be inspired, be innovative and to receive key information.  We develop all the event content ensuring that the participants have a positive and insightful experience that encourages them to return to their clubs and make tangible changes that contribute to the overall success of One Team.

From September 3-4, 2018, we delivered our latest pan European training in Vitoria, Spain, which also featured the annual One Team Awards.



Get in touch

Whether you have a new strategy or business offering, are seeking a unique event or access to new networks, we can help.

Contact us