Sam brings a unique perspective on the intersection between sport for social change and sponsorship.
Sam has ten years' experience in sport and social impact. He spent six years at Comic Relief where he oversaw multi-million-pound partnerships with a range of sports organisations such as The Premier League, BT Sport, EE and Sport England. He worked with them to develop, implement and communicate programs that used sport to create genuine social impact. Prior to this, he worked in sports sponsorship and PR managing clients such as Lucozade Sport, The Ryder Cup and adidas.
Sam holds a BSc in Psychology from the University of Leeds.