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Rowena Luscombe

Senior Strategy Advisor, Corporate

Rowena is a specialist in shared value sustainability and community investment partnerships and an expert in robust project management.

Focusing particularly on projects with strong brand and commercial elements. Rowena has over 10 years of experience in strategy development and relationship and project management. She has worked for a number of multinational companies, charities and social enterprises and has been the driving force behind award winning programs including Barclays Spaces for Sports, Euroleague Basketball’s One Team and City Football Group’s Cityzens Giving program. Recognizing the importance and potential for organisations to achieve their business objectives while contributing to social change, Rowena has developed strategies, led new campaigns, designed events, created narratives and provided advice to a broad range of clients including Q22, Euroleague Basketball, City Football Foundation, Legal & General, Activity Alliance, World Rugby, Welsh Rugby Union and Saracens F.C.