bp-logo-white

Radha Balani

Director of Strategy

Radha is an experienced strategy design, communications, marketing and relationship development specialist with a commercial mind.

Radha has created strategies, developed narratives and designed initiatives that contribute to achieving, and then communicating about, sustainable social change for a range of organizations, brands and talent including: ESPN, Euroleague Basketball, Barclays, The Premier League, Chivas Regal, The Greater London Authority, Special Olympics, The British Olympic Association, Michael Johnson, Kate and Helen Richardson-Walsh, Welsh Rugby Union, World Rugby and numerous other national and international governing bodies of sport. Radha previously worked for the Football Foundation, Women in Sport and London Sport, writing strategies, curating content, driving brand value and social agendas and attracting investment. She is also an experienced event host, MC, public speaker, voice artist and panel moderator, using her experience of strategy design, communications, marketing and relationship development to engage with audiences and facilitate discussions that lead to solutions, actions and outcomes, as well as curating innovative agendas. Radha is a former Loughborough University Athletic Union President and graduate (Sports Science and English).