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Nick Keller

Founder and President

A tenacious entrepreneur, Nick is an established leader within the sport industry, working with some of the most significant decision makers and influencers and playing a leading role in driving forward sport’s commitment to social change.

In 2008, he founded Beyond Sport, the global force for sustainable social change through sport recognizing that, in light of the financial crisis, businesses relationship with society was going to have to change. He has created strategies, projects and initiatives that focus on how sport can be used to achieve both authentic societal change and genuine business objectives. Since 2015, and through the establishment of thinkBeyond, Nick has advised some of the biggest brands in the world around sport for social change, including SAP, World Rugby, ESPN, the IOC, BT, Bloomberg, Western Union, Barclays and Legal and General. Nick has been at the center of best practice in the sport industry, having founded the Sport Industry Group which owns the largest commercial sport awards in the world, the BT Sport Industry Awards. He also created and founded the Bloomberg Square Mile Relay. Nick has sat on the Global Advisory Board for The World Economic Forum on Sport and Society and is a regular commentator on sport’s role in the world, having had 22 years’ experience at the forefront of this sector.