Ania Shefford

Account Director

Ania is a creative and commercially driven professional with a strong sports, events and entertainment background.

Ania oversees all accounts and clients. Having been born into a family of professional athletes, she had exposure to top-level athletes and the accompanying environment from a very young age and shares a passion for the business of sport and the positive impact sport can have on people and communities. Recognising the importance and potential for organisations to achieve their business goals and ignite positive social change, through the years Ania has developed strategies, led campaigns, designed events, created narratives and provided advice to a broad range of clients including ESPN, Nike, MLB, NBA, the Royal Parks, Royal Bank of Canada, SAP, New York Bakery Co. and various government bodies, whom for she delivered projects in regions including Europe, the US, MENA, Africa, Asia and Australia. She has also collaborated with talent, including Brian Dawkins, Ellie Goulding, Michael Johnson and Ben Fogle. Ania is a qualified basketball referee and a Festival & Events Management graduate from Edinburgh Napier University.