Alexandra is an experienced consultant, journalist and academic in the subject of unique catalysts for change.
Alexandra is the Managing Director of thinkBeyond and its sister company, Beyond Sport, which convenes, funds and supports organizations using sport as a tool for social change. She’s curated gatherings in cities around the world for thousands of people, where hundreds of high-level experts in politics, tech, innovation, shared-value and ethics speak, engage and debate on sport’s role in hard-hitting issues like the refugee crisis, youth gun crime and religious and ethnic divides.
She’s led on projects that have included developing ESPN’s international community engagement approach in South America and India, creating Legal & General’s mental health and sport campaign, implementing approaches NGOs can educate young people in ISIS affected territories using soccer, activating the International Olympic Committee's Sport for All policies, and finding new ways BT Sport can engage younger, socially conscious fans.
She’s developed global CSR and sport strategies for brand giants like SAP and Virgin Sport, and helped advise influential entities from the Holy See to the World Economic Forum to the US State Dpt. She spearheaded partnerships with organisations like TIME Magazine, Barclays, Chevron, MLB, NBA, NFL, NHL, MLS, NASCAR, the Premier League and Premiership Rugby; and has worked with influencers like Archbishop Desmond Tutu, David Beckham, Muhammad Ali, Tony Blair, Michael Johnson, Michelle Kwan and Julie Foudy.
She sits on various advisory boards including the Women’s Sport Network, UJA, and The Cup Effect. She was named ‘Influential Businesswoman of the Year in Social Impact’ by Acquisition International in 2017; Shortlisted for the Women of the Future Awards in 2013; and one of the ‘10 Next to Watch in Sport to Under 30’ in 2012 by SportsPro Magazine.
A graduate of University of Pennsylvania and London School of Economics, she cut her teeth as a journalist, columnist, and newspaper editor in some of the toughest parts of inner-city Philadelphia and New York, where she found her passion for the subject of unique catalysts for social change. She has appeared on BBC’s 5Live Radio and Sky News and has published pieces in The New Yorker, the Junket Quarterly, Huffington Post, Art in London Magazine and Art Review Magazine.