Think Beyond – Change the world, Think Beyond

Change the world,
Think Beyond

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Social Investment Strategy for the LatAm Region

Disney, a global mass media company, through its Healthy Living Commitment aims to inspire healthier generations, using its characters and stories to make healthier living fun and simple, and encouraging families to eat well and be active. Disney Latin America was committed to building on the work it has done to date and asked thinkBeyond to develop a clear and logical overarching concept, their social investment strategy and narrative for Disney that would allow them to easily measure and communicate impact.

stakeholders consulted

new strategic areas

unifying KPIs suite

Designing and delivering a pan European shared value program

Euroleague Basketball wanted to take disparate corporate social responsibility activities and realign all efforts and resources towards one impactful community program that could be rolled out across Europe.

Clubs engaged

Countries

100k+

Mental Health film views

Building a global CSR strategy for the ‘Worldwide Leader in Sports’

ESPN’s mission is ‘to serve sports fans wherever sports are watched, listened to, discussed, debated, read about or played’. It has five Corporate Citizenship pillars, two of which are Access through Sports and Leadership. In addition, ESPN is growing or seeks to grow its presence in a number of global markets. ESPN wanted a strategy that was true to its mission and delivered against the access and leadership pillars, as well as offering genuine employee and community engagement.

125+

activities for local communities

4,300

Young people playing in safe spaces

Creating a new NFL UK Foundation

NFL UK is delivering a ground-breaking new initiative to drive British talent into the NFL through the NFL Academy and endeavouring to build a pipeline of talent and love for the sport through grassroots programming. The NFL UK needed support in developing partnerships, finding innovative ways of delivery, and defining a clear and compelling narrative to support the grassroots flag football programmes. The opportunity to enable the NFL to expand their social impact work beyond America and setting up a new foundation in the UK was one of the tools to enable them to succeed.

Engaging mass-event participants to support change in their local community.

Headline partners of the Square Mile Relay, Bloomberg, commissioned thinkBeyond to create a social responsibility offering to complement their investment into the Square Mile Relay, a corporate running race that takes place in 12 financial districts across the world. The Square Mile Relay engages with thousands of participants every year meaning a perfect opportunity to engage and inspire the runners in social causes that sat at the heart of their cities and communities.

23K

Beneficaries

10K

Activations

$318K

Donated

Employing a collaborative approach to design a holistic CSR strategy

The international software giant wanted an impactful Corporate Social Responsibility (CSR) sport strategy that would maximize their involvement in sport across their different parts of the business (product and sponsorship) to achieve their objective of equipping the world’s youth with the skills to tackle society’s problems and to thrive in a digital economy.

existing sponsorships analysed

UN SDGs aligned with strategy

Supporting an NFL Hall of Famer to uplift young people and communities in need

American Football legend and education and wellness advocate, Brian Dawkins, wanted to leverage the life experiences he gained from growing up in a challenging neighbourhood and during his standout university and NFL careers to provide resources and positive interventions to young people in marginalised communities.

1,170

students provided with mental wellness education

84%

improved their mental health knowledge

Diversifying the charity’s cricket programmes to integrate play with life skills development

Chance to Shine wanted to develop educational workshop resources to empower its coaches to deliver their national Street projects blended with life skills learning, covering issues such as healthy eating, staying safe online, gun and knife crime, and social cohesion.

86%

of pupils developed team working skills

81%

of pupils noted improved self-confidence

Positioning London as a social integration thought leader

Throughout his election campaign the Mayor of London, Sadiq Khan, underscored the importance of improving social integration, social mobility and community engagement and was clear in his belief that sport had a role to play in making this happen. Following his successful campaign, Khan wanted an insight-led Sport for Social Integration Strategy that would fit within City Hall’s Social Integration framework.

80K

Total Participants

50%

Rise in Participants

+14K

Participants YoY

thinkBeyond is a social impact and sustainability consultancy that supports leaders and organisations to make a positive impact on the world both in, and through, sport.

How we’ve helped our clients

We have helped many clients to achieve impact all over the world:

Projects and Activations in 34 countries

5 Charitable Foundations created

Advised in over $20m of community investment

We've worked with:

Our Services

Social Impact

We pride ourselves on helping our clients to put true impact at the heart of their purpose-based strategies.

We believe that, while a compelling purpose is important, in an age of increased expectation from fans, consumers and wider stakeholders, demonstrating action – and impact – is vital.

Using our decade-plus of experience, we help design strategies, create programmes, build partnerships, measure change and communicate impact.

Sustainability

With the world on fire, no organisation will thrive without a clear plan to understand, limit and improve their impact on the planet.

Crucially, we support our clients facing this complex and significant challenge a range of a ways, going beyond your typical agency offering. From undertaking technical audits and materiality assessments to developing policies and building narratives, we help clients every step of the way to becoming a planet-friendly organisation.

We also develop external strategies that help clients implement important projects that show how much they are committed to this issue.

Equality, Inclusion & Activism

In a time where action is everything when it comes to reducing systemic inequality, our cutting edge processes around collective impact help our clients stand apart and make real change in this crucial area.

We go beyond policies and procedures to help our clients understand how to integrate D&I into every aspect of their business, internally and externally.

We also use our 2000+ network of impactful partners and organisations to build and implement strategies that embody powerful narratives, messages and actions our clients want to emulate.

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Our News

Nominations Open for the 2023 ESPN Billie Jean King Youth Leadership Award

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Press Release | The North Face appoints thinkBeyond to help expand diversity in outdoor exploration

thinkBeyond has been appointed by The North Face to launch […]

Opinion | #ChooseToChallenge has to be more than a hashtag to make sport inclusive for all women

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